We
are delighted to announce a partnership that
we are especially proud of with
iconic environmentalist, anthropologist and humanitarian, Dr. Jane
Goodall. The partnership between Theo and the Jane Goodall Institute is
inspired by "Cocoa Practices," a ground breaking Theo Chocolate
initiative that brings together small-scale farmers, larger producers
and NGO's from the world's cocoa producing regions. It is designed to
give farmers the tools they need to grow high quality cacao while
conserving indigenous wildlife and other natural resources in the
tropical rainforest eco-systems that provide both their livelihoods and
their home.
As a leader in the environmental movement for
decades, Jane has created her own "Good for All" seal to support
products that reflect her personal commitment to high quality, ethical
production in the developing world. Theo has created two amazing new
chocolate bars that carry Jane's seal - a 70% Organic, Fair trade dark
chocolate and 45% organic, Fair trade milk chocolate bar. Both are 3
oz, priced at $3.99 and available NOW in our store! BUY Theo Jane Goodall bars HERE Proceeds from the sale of the chocolate bars will benefit cocoa farmers
and Jane's Institute. YOU will benefit by casting a meaningful vote
with your dollars and by eating the yummiest chocolate we have ever
made!
Joe
and Deb had the good fortune to spend time with Dr. Goodall and her
team in New York city last week as she announced our project on the
Martha Stewart Show. We were able to give our chocolate bars out to the
studio audience of over 200 people and the reviews were fantastic. It
was really fun to see a throng of people spill out onto the streets of
New York, all munching on Theo Chocolate! Much more thrilling than
that, however, was the honor of spending time with Jane. She is
extraordinary, and made a very deep impression on both Deb and Joe.
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